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"BRANDING IS ART" represents the idea that the process of creating and shaping a brand is a form of artistic expression and creativity. It goes beyond the conventional notion of branding as a technical and strategic exercise and instead emphasizes the artistic and creative aspects involved.
NOGUM
Nogum’s mission is to redefine a beloved product, offering healthier alternatives and setting a new industry standard with a focus on customer well-being. They demonstrate that enjoying a cherished habit doesn't have to compromise health.
We collaborated closely with the founder of nogum, guiding the brand system's evolution from concept to its successful launch. We breathed life into their vision, crafting a distinctive visual identity that encompassed logo design, color selection, typography, packaging, and more. Our creative approach reinvigorated the gum industry, placing a strong emphasis on health and transparency, adding a fresh and appealing dimension to the product.
[ART DIRECTION] [BRAND IDENTITY] [[BRAND STRATEGY] [COPYWRITING] [GRAPHIC DESIGN] [LOGO] [MOTION] [NAMING] [PACKAGING] [PRINT] [WEB DESIGN]
[2023]
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"BRANDING IS ART" represents the idea that the process of creating and shaping a brand is a form of artistic expression and creativity. It goes beyond the conventional notion of branding as a technical and strategic exercise and instead emphasizes the artistic and creative aspects involved.
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"BRANDING IS ART" represents the idea that the process of creating and shaping a brand is a form of artistic expression and creativity. It goes beyond the conventional notion of branding as a technical and strategic exercise and instead emphasizes the artistic and creative aspects involved.
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"BRANDING IS ART" represents the idea that the process of creating and shaping a brand is a form of artistic expression and creativity. It goes beyond the conventional notion of branding as a technical and strategic exercise and instead emphasizes the artistic and creative aspects involved.
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"BRANDING IS ART" represents the idea that the process of creating and shaping a brand is a form of artistic expression and creativity. It goes beyond the conventional notion of branding as a technical and strategic exercise and instead emphasizes the artistic and creative aspects involved.
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"BRANDING IS ART" represents the idea that the process of creating and shaping a brand is a form of artistic expression and creativity. It goes beyond the conventional notion of branding as a technical and strategic exercise and instead emphasizes the artistic and creative aspects involved.
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"BRANDING IS ART" represents the idea that the process of creating and shaping a brand is a form of artistic expression and creativity. It goes beyond the conventional notion of branding as a technical and strategic exercise and instead emphasizes the artistic and creative aspects involved.
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"BRANDING IS ART" represents the idea that the process of creating and shaping a brand is a form of artistic expression and creativity. It goes beyond the conventional notion of branding as a technical and strategic exercise and instead emphasizes the artistic and creative aspects involved.
