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"BRANDING IS ART" represents the idea that the process of creating and shaping a brand is a form of artistic expression and creativity. It goes beyond the conventional notion of branding as a technical and strategic exercise and instead emphasizes the artistic and creative aspects involved. 

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"BRANDING IS ART" represents the idea that the process of creating and shaping a brand is a form of artistic expression and creativity. It goes beyond the conventional notion of branding as a technical and strategic exercise and instead emphasizes the artistic and creative aspects involved. 

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"BRANDING IS ART" represents the idea that the process of creating and shaping a brand is a form of artistic expression and creativity. It goes beyond the conventional notion of branding as a technical and strategic exercise and instead emphasizes the artistic and creative aspects involved. 

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"BRANDING IS ART" represents the idea that the process of creating and shaping a brand is a form of artistic expression and creativity. It goes beyond the conventional notion of branding as a technical and strategic exercise and instead emphasizes the artistic and creative aspects involved. 

ACID

Acid, a Brooklyn-based sustainable alcohol company, prioritizes organic, locally sourced ingredients for its small batch distilled bottles. At its core, Acid is committed to responsible drinking, sustainability, and community collaboration. They employ a zero-waste, closed-loop system, repurposing and composting materials to make a positive environmental and community impact.

 

Our partnership with Acid aimed to visually convey their values. Through photography and graphic design, we've crafted a visual identity that mirrors their principles of sustainability, simplicity, and innovation, infusing contemporary allure into the Acid brand.

[ART DIRECTION] [BRAND STRATEGY] [[PHOTOGRAPHY] [GRAPHIC DESIGN] [COPYWRITING] [MOTION] [PRINT] [SOCIAL MEDIA]

[2023]

ACID           
Versa Series
Acid Old Fashioned; Ingredients↗

Photography by Chris Boyle.

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"BRANDING IS ART" represents the idea that the process of creating and shaping a brand is a form of artistic expression and creativity. It goes beyond the conventional notion of branding as a technical and strategic exercise and instead emphasizes the artistic and creative aspects involved. 

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[.0 ]
[.1 ]
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"BRANDING IS ART" represents the idea that the process of creating and shaping a brand is a form of artistic expression and creativity. It goes beyond the conventional notion of branding as a technical and strategic exercise and instead emphasizes the artistic and creative aspects involved. 

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[.0 ]
[.1 ]
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"BRANDING IS ART" represents the idea that the process of creating and shaping a brand is a form of artistic expression and creativity. It goes beyond the conventional notion of branding as a technical and strategic exercise and instead emphasizes the artistic and creative aspects involved. 

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[.0 ]
[.1 ]
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"BRANDING IS ART" represents the idea that the process of creating and shaping a brand is a form of artistic expression and creativity. It goes beyond the conventional notion of branding as a technical and strategic exercise and instead emphasizes the artistic and creative aspects involved. 

[

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[.0 ]
[.1 ]
[.2 ]

"BRANDING IS ART" represents the idea that the process of creating and shaping a brand is a form of artistic expression and creativity. It goes beyond the conventional notion of branding as a technical and strategic exercise and instead emphasizes the artistic and creative aspects involved. 

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[

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[.0 ]
[.1 ]
[.2 ]

"BRANDING IS ART" represents the idea that the process of creating and shaping a brand is a form of artistic expression and creativity. It goes beyond the conventional notion of branding as a technical and strategic exercise and instead emphasizes the artistic and creative aspects involved. 

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