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"BRANDING IS ART" represents the idea that the process of creating and shaping a brand is a form of artistic expression and creativity. It goes beyond the conventional notion of branding as a technical and strategic exercise and instead emphasizes the artistic and creative aspects involved.



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"BRANDING IS ART" represents the idea that the process of creating and shaping a brand is a form of artistic expression and creativity. It goes beyond the conventional notion of branding as a technical and strategic exercise and instead emphasizes the artistic and creative aspects involved.

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"BRANDING IS ART" represents the idea that the process of creating and shaping a brand is a form of artistic expression and creativity. It goes beyond the conventional notion of branding as a technical and strategic exercise and instead emphasizes the artistic and creative aspects involved.
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"BRANDING IS ART" represents the idea that the process of creating and shaping a brand is a form of artistic expression and creativity. It goes beyond the conventional notion of branding as a technical and strategic exercise and instead emphasizes the artistic and creative aspects involved.
ACID
Acid, a Brooklyn-based sustainable alcohol company, prioritizes organic, locally sourced ingredients for its small batch distilled bottles. At its core, Acid is committed to responsible drinking, sustainability, and community collaboration. They employ a zero-waste, closed-loop system, repurposing and composting materials to make a positive environmental and community impact.
Our partnership with Acid aimed to visually convey their values. Through photography and graphic design, we've crafted a visual identity that mirrors their principles of sustainability, simplicity, and innovation, infusing contemporary allure into the Acid brand.
[ART DIRECTION] [BRAND STRATEGY] [[PHOTOGRAPHY] [GRAPHIC DESIGN] [COPYWRITING] [MOTION] [PRINT] [SOCIAL MEDIA]
[2023]
ACID
Versa Series
Acid Old Fashioned; Ingredients↗
Photography by Chris Boyle.
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"BRANDING IS ART" represents the idea that the process of creating and shaping a brand is a form of artistic expression and creativity. It goes beyond the conventional notion of branding as a technical and strategic exercise and instead emphasizes the artistic and creative aspects involved.


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"BRANDING IS ART" represents the idea that the process of creating and shaping a brand is a form of artistic expression and creativity. It goes beyond the conventional notion of branding as a technical and strategic exercise and instead emphasizes the artistic and creative aspects involved.

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"BRANDING IS ART" represents the idea that the process of creating and shaping a brand is a form of artistic expression and creativity. It goes beyond the conventional notion of branding as a technical and strategic exercise and instead emphasizes the artistic and creative aspects involved.

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"BRANDING IS ART" represents the idea that the process of creating and shaping a brand is a form of artistic expression and creativity. It goes beyond the conventional notion of branding as a technical and strategic exercise and instead emphasizes the artistic and creative aspects involved.

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"BRANDING IS ART" represents the idea that the process of creating and shaping a brand is a form of artistic expression and creativity. It goes beyond the conventional notion of branding as a technical and strategic exercise and instead emphasizes the artistic and creative aspects involved.

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"BRANDING IS ART" represents the idea that the process of creating and shaping a brand is a form of artistic expression and creativity. It goes beyond the conventional notion of branding as a technical and strategic exercise and instead emphasizes the artistic and creative aspects involved.

